Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1496: Bus Shelters

“Answer my prayers, O Lord,for your unfailing love is wonderful. Take care of me,for your mercy is so plentiful.Don’t hide from your servant;answer me quickly, for I am in deep trouble!Come and redeem me;
free me from my enemies.”

We see them everyday and don’t think much about them, unless we need them.  Bus shelters are created for the worst conditions.  On a beautiful days, there’s not much reason to sit in the shelter, other than to sit down for a few minutes.  But, when inclement weather shows, a bus shelter becomes crowded.  In business there isn’t any place to sit and find shelter when it starts coming down hard.  We have to weather through all types of conditions and learn to be tough and ready.  And, as we know, when it rains, it pours.  Might we want to consider providing a little shelter when we know that the deluge is coming?

God is not only our unfailing shelter, He is also the bus that will pick us up and take is far from trouble if we are willing to follow where He wants to take us. I know a number of people who right now are going through so much that all they want to do is take shelter until it all passes.  Well, as we know, it doesn’t work that way.  We can seek shelter in God’s protection to get us through, but He will still call on us to be strong and stand tall for Him and the tests that He presents to us.

Reference: Psalm 69:16-18 (New Living Translation)