Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1497: Capturing Attention

“One day as he saw the crowds gathering, Jesus went up on the mountainside and sat down.”

If you are in a World Series contender city, like we have been here in the Bay Area, all attention gets captured in the community.  Some call it “fever”, but I think it is more that the contagion is hope and alignment.  For a moment, a city can come together to rally around a common cause.  It’s momentum that gets started.  We can do the same with product launches, new initiatives, promotions, market share gains, etc.  We get to pick and choose, but if we choose correctly we can align big organizations to all get excited and heading in the same direction.  We can capture their attention.

Jesus captured the attention of multitudes when He walked the earth.  Since then He has captured the attention of billions of people over time.  And, if He can do that in history, then He is still doing it today through each of us.  When we doubt that we can, through our life example, capture the attention of others for Him, then just try.  Today and tomorrow, people will gather to hear and understand who He is.

Reference: Matthew 5:1 (New Living Translation)