Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1507: Share

“Oh, how generous and gracious our Lord was! He filled me with the faith and love that come from Christ Jesus.”

When one hears the word share, we think of what our first grade teacher told us.  If you can’t share, then don’t bring it to school.  But, there is another meaning of “share” that is just the opposite.  When we think market share, we don’t want to give up anything and we want more, more, more.  I read that in internet media industry that Google holds 40.7% of market share with the next closest competitor with 6.6%.  That’s a huge gap and they certainly have earned it over the years.  But, there is no guarantee of share staying where it is.  That’s why, when everything is said and done, the one metric that really matters is what percent of the market share a business holds.  A loss of a point is enough to create worry and action.  A point gained, is good but it can always get better.

As we go into this day, let us remember that we don’t have to wage battle or do extra to get more faith in God.  God has filled us with faith, we just need reach into ourselves and let ourselves believe and tap this faith to make it through our challenges and life.  It’s all there. It’s like God has given us all of Him, upfront and without reservation, all for each of us.  God’s share is our share.  What will we do today to not allow ourselves to any way diminish or doubt our faith?

Reference:  1 Timothy 1:14 (New Living Testament)