Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1509: When What We Say Really Means What We Say

“Your love for one another will prove to the world that you are my disciples.”

When we say what we really mean, then we actually do what we say.  And when we don’t, we come across as being dishonest or sneaky.  One of my pet peeves is that when I unsubscribe to a company’s email campaign and they go away for a short amount of time, but then they come back, again and again.  I have two examples of this.  Vueling Airlines in Spain, which I flew once, and will probably never fly again.  But, I can’t get them to go away no matter how many times I unsubscribe.  Hilton Honors is the same.  They go away every time you unsubscribe but every time you make a new reservation they come back. They should know better.  What it does is create the impression that they don’t really mean what they say.  We have to be really, really careful here. From the top to the bottom, what we say, we must mean that and that is demonstrated by what we actually do.

If we say that we love Christ, but we are unable to love others, then are we really meaning what we say? U2’s song, “Ordinary Love” has great lines in the hook, “If we can’t feel ordinary love…and we cannot reach any higher…if we can’t deal with ordinary love”.   Let’s think about this today as we practice loving others.  If we can love others ordinarily well, then we will be proving our love of God.

Reference:  John 13:35 (New Living Translation)