Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1545: Looking Backwards

When they were safely out of the city, one of the angels ordered, “Run for your lives! And don’t look back or stop anywhere in the valley! Escape to the mountains, or you will be swept away!”

A farmer knows that when he/she looks backwards when plowing a field that when they look forward again, they will have drifted and swayed.  It is best to look back from where we have come from when we have stopped.  To try and do it when we are moving is only going to cause problems.  There is a time to stop, reflect, look back and readjust, but when we are already moving forward and gaining momentum, there can’t be any looking back.  It’s a great January lesson for all business.

My friend Steve sent me this video on entering the New Year and when to not look back.  It was a tough way to learn a lesson for Lot’s wife.  It’s worth the watch of the video and reflect which way we are looking now?

https://www.youtube.com/watch?v=lrZij9MSTRI

It’s the beginning of a new year, let’s move forward with no looking back!

Reference: Genesis 19:17 (New Living Translation)