Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1565: No Fear

“Don’t be afraid, for I am with you….”

There is the company named, “No Fear”.  They sponsor a number of extreme sports events.  They have made quite a name for themselves with their stickers and decals to be found just about anywhere there is an extreme sport happening.  They represent not only an offering, but an attitude.  There’s is a true brand that speaks volumes to those who become acquainted to their brand positioning.  What message does your brand send?  Is it as loud and as clear as “No Fear”?  Does your service or what you offer to your customers/consumers, etc. speak broadly, broadly and so clearly? It’s something to think about!

This past weekend, I was in LA for GRAMMY week.  I am fortunate enough to be able to attend the GRAMMY Lifetime Achievement Awards.  This year, among the others awarded, Wayne Shorter, the Jazz musician, received his award.  While he accepted his award, he challenged us all about our faith.  He said, that true and strong faith is to have no fears about anything in this life.  I was stopped in my tracks as I thought about it.  When I have fears, it is only because my faith is faltering.  When looking at what we have in front of us today at work, it should bring a new perspective to what we are to face.

Reference: Isaiah 41:10 (New Living Translation)