Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1567: Deflate and Conflate

“Truthful words stand the test of time, but lies are soon exposed.”

A couple of weeks ago, it was all about the deflation of footballs for The New England Patriots to gain an advantage in their win over Indianapolis.  A few weeks later it’s all about the conflation of the truth by NBC News Anchor, Brian Williams.  What is clear from both is that truthful words stand the test of time, but lies are soon exposed.  in both events is that something dishonest happened in order to move forward an advantage of the offending parties.  What this should remind us all is that there is nothing that cannot be discovered in today’s age and any time a company or person tries to advantage themselves dishonestly, they put themselves and their organizations at very high risk.

I know I write a lot about the higher standard that we must hold ourselves to and that when I lean into this too much, I lose a reader or two.  I understand that as none of like to be boxed in or confined in our actions, but in fact, God challenges us each and every day with the temptations that are set in front of us.  When we cut that corner or tell that lie, it gets amplified because our story is one that is supposed to be grounded in the One who is the Truth of life. Let’s remain cautious and diligent in our actions today so that others see the truth reflected through us.

Reference: Proverbs 12:19 (New Living Translation)