Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1572: Sense Of Urgency

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“Now concerning how and when all this will happen, dear brothers and sisters, we don’t really need to write you. For you know quite well that the day of the Lord’s return will come unexpectedly, like a thief in the night. When people are saying, “Everything is peaceful and secure,”…”

When we think that we are spending too much time on the things that seems petty, political or trivial, we might not have the focus in the right place, or it might be that we are moving too slow.  When we slow down and start to feel that we have a little extra time on our hands, then it is then when we start to see the extraneous slip through the door.  So, when we start to look around and wonder where all this time is being spent on things that don’t seem so important, then one thing that can be done is to speed up.  Yes, if we pick up the speed, shorten the time for the deadlines, push ourselves to move faster, then the stuff that is extra can get squeezed out and the important can rise back to the top and into focus.  There are many ways to bring the focus to the right place, but by just reestablishing a sense of urgency, we can rid the wasted time and effort.

If we think that we have until tomorrow to do what we know we need to do, or to change, or to get ourselves right, then think again.  While God does everything in His own time, He has been clear that He will return when we least expect it and that there really isn’t that much time left.  Sure, there is all likelihood that He will not return in our lifetime, but what He is saying to us is don’t waste time, don’t lose the moments that are given to us and to keep a sense of urgency in our spiritual growth and development.  God gives us each the same amount of time, but we each make our decisions on how we spend it and invest our time. There may be something today that is being put off, delayed or waited on for action to be taken.  And, we know that God wants us to move, so let’s embrace a sense of urgency to expand the Kingdom and spread the Gospel.

Reference: 1 Thessalonians 5: 1-2 (New Living Translation)