Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1573: Persistence

“The judge ignored her for a while, but finally he said to himself, ‘I don’t fear God or care about people, but this woman is driving me crazy. I’m going to see that she gets justice, because she is wearing me out with her constant requests!’”

One of the most important shifts in my career was because I kept pestering other about an idea I had.  Finally, after about the hundredth time of hearing me talk about it, my boss said, “Okay, just stop and go do something about it.”  That was all I needed to hear.  That idea opened up a whole new set of opportunities for me.  And, it never would have happened had I not kept going back and back.  Sometimes, that is what we have to do if we want to get something done.  It’s not easy to push forward an idea or a new way of doing something and yes, sometimes, it is only persistence that makes it happen.

Why would Jesus give us this parable?  He gave it to us because He wants us to keep crying out to Him and being persistent in our prayers.  He promises to respond to the just and those who are deserving of justice.  Sometimes we cry out to God and then wonder if He hears us or not.  And that wonder is worse when we feel like we have been wronged and anxiously wonder will anything get righted?  Well, we have His promise and we should be sure that our faith never waivers from this promise.

Reference: Luke 18: 4-5 (New Living Translation)