Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1958: Singularity

“Why ask me about what is good?” Jesus replied. “There is only One who is good…”

Singularity is a science term that physicists use when something unique happens that won’t happen again.  People are calling the discovery, publishing and pre-order success of Harper Lee’s “Go Set a Watchman” as a singularity.  The publisher has said that they received over one-million pre-orders, their biggest ever.  This might indeed be a singular moment for them.  In our own businesses, we seldom have singularity, but maybe we do if we stay open to the possibilities of discovery.  No one knew that there was another Harper Lee manuscript until it was found attached behind “To Kill a Mockingbird”.  What if someone hadn’t checked back and took another look?  We likely have discoveries waiting to be uncovered, if we are always looking.  That means when someone brings forward an idea, it can’t be a bad one or dismissed.  Each and every idea needs to get attention before moving one.  If we are open to the new, then we have a better chance of the unique offerings we have, and don’t even know.

There is the ultimate Singularity.  We know who He is!  And, He is with us each and every day and loves us as we are a Singularity to Him, which we are.  As we close this week in the middle of summer, we can rest in the assurance of knowing that He is holding us as His. Can we spend this day open to the discovery of His love for us?

Matthew 19:17 (New Living Translation)