Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1980: Real Work

“Jesus told them, “This is the only work God wants from you: Believe in the one he has sent.”

Nothing is more frustrating than being asked to work on something, then you do it, only to find out that what has been worked on so hard wasn’t important, or even necessary.  On the other hand, nothing is more motivating, inspiring and worth giving it one’s all than when the work is impacting and aligned to the mission and success of the organization. Which one are we working on today?  Are we sure?

Jesus told us what our true work is to be.  This past weekend the Associate Pastor of our church explained that Jesus allows us to put all areas of our life into context because the real work we are to do is to strengthen our belief and faith in Him.  That is the work that matters and when we do this first and foremost, everything else, will indeed fall into place.

Reference:  John 6:29 (New Living Translation)