Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1994: Game Theory

“And it is impossible to please God without faith. Anyone who wants to come to him must believe that God exists and that he rewards those who sincerely seek him.”

One of my portfolio companies ran their new investment presentation deck past me.  On one of the pages they explain that game Theory can be used to explain the impact of their service.  They reference it this way:

(P * B) + D > C

P = Probability of effect of effort.   B = Perceived benefit of the change/effort.  D = Sense of duty one feels by taking the action.  C = Perceived cost of the action.

It’s not a bad way to look at any change or improvement effort or initiative we have in front of us.

God doesn’t play games with us and nothing about Him is theory.  He is clear with us that He is pleased with our faith in Him.  It is the world that plays games and tries to trick us into thinking that it is our works, or our standing, or our efforts that make the difference.  He just wants us to seek Him with all our hearts and minds, and that is undeniably totally worth all that we have.

Reference:  Hebrews 11:6 (New Living Translation)