Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2057: Behind The Scenes

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“Jesus always used stories and illustrations like these when speaking to the crowds. In fact, he never spoke to them without using such parables.”

Ever run across a piece of work that stuns you? Or hear a speech or presentation that makes your jaw drop because each word or image has an immediate impact? Or had a conversation with someone where it is obvious they have polished their thoughts long before the conversation? It’s not obvious, but the reason these happen is because someone put a lot of time and effort into what they are creating. This is the work that happens behind the scenes. If someone isn’t willing to spend real time behind the scenes then the work will never be as good as it could be. And, when poor quality is what we experience then we have someone who isn’t putting in the extra time and effort necessary.

Jesus spoke in parables. Now, we know that every word of His were inspired by the Father, but still, these parables didn’t just roll off of his tongue. Coming up with parables to tell a story or message, take a lot of thought, a lot of behind the scene work. We know that Jesus spent much time in prayer, but we should also be grateful and appreciative for the energy and time He put into creating parables from which we can still learn and live today! What a gift to have a God who cared so much!

Reference: Matthew 13:34 (New Living Translation)