Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2062: Customs

“Don’t copy the behavior and customs of this world, but let God transform you into a new person by changing the way you think. Then you will learn to know God’s will for you, which is good and pleasing and perfect.”

We can think we know the customs of other countries, but it is not until we go there that we really find out.  And we can make mistakes and not even know we are making one.  One of the people on my Cuba trip wanted to buy a coffee to go.  There aren’t people walking the streets drinking coffee.  And if you did, you’d be way out of place.  We also don’t know the customs of companies until we go to work there.  The unspoken customs are the hardest ones to figure out and the stakes are high.  Just sit in the bosses seat and see what happens.  Paying attention and knowing the customs is important, no matter where you are.

Even in this world we live in we must know the customs, but not only to know, but also to be sure that we aren’t copying them as the importance of how we are to live.  This weekend, the Pastor of my church Cornerstone in San Francisco and myself will kick off our second installment of a three-part series called, “Life Apps”.  Among a number of lessons, we will be speaking about how important it is to not allow ourselves to fall into the copying mode of the world. Paul’s words are a good reminder to all of us.

Reference: Romans 12:2 (New Living Translation)

If you’d like to check out the LifeApps message this weekend you can see it Live Streamed here beginning Sunday AM at 10:30AM PST