Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2065: Internal Strife

“Jesus knew their thoughts and replied, ‘Any kingdom at war with itself is doomed. A city or home divided against itself is doomed.'”

Internal strife can be the beginning of the end.  When we see it, we are better off to react swiftly and surgically to remove the source.  When we let the strife hang around we end up with more issues and those people who are susceptible to being dragged down will end up in a worse place than they were before.  I’ve seen internal disagreements, clashes, grudges and animosity take over and drive irreconcilable differences between a team.  And never be deceived, because when it happens in one team, it flows down to the next team and on and on.  So, where there is strife, there is fire and it needs to be taken care of immediately.

It was Jesus who said that internal strife and division within a kingdom or family will create doom.  I find the lesson telling because as we set our lives to bring glory to Him in our work, etc., the burden falls on us to not be the ones who create or promulgate strife and division.  We are to be the peacekeepers, the ones who unify, and the ones who encourage the problems to be solved.  It is a great challenge because it is a tangible daily example that we can lead.

Reference: Matthew 12:25 (New Living Translation)