Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2072: Shelf Placement

“Jesus replied, “‘You must love the Lord your God with all your heart, all your soul, and all your mind. “

In the retail world there is little more important than shelf placement.  The ideal place on a shelf is right at eye level so that what is being displayed is first seen.  We can extrapolate this concept to all that we do.  We need the right placement online, in advertising, in face to face interactions.  Being first to be seen, top of mind, or front of the line will be best placement for our products and services.  But, do we really know what that means?  Do we know what our customers and consumers consider “eye-level”?  We might think we do, but it is worth going deeper to be sure.

Every consider that we are God’s shelf?  That indeed He is residing in each and everyone of us and we become either the placement that He needs from us, or we don’t.  If we do, then we can be front and center for Him.  If we aren’t then He gets buried back behind lots of other things and never noticed.  It is our responsibility to carry Him with us forward each and every day in all that we do.

Reference: Matthew 22:37 (New Living Translation)