Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2074: Stages of Adoption (Part 2 – Fast Follower)

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“The man answered, “‘You must love the Lord your God with all your heart, all your soul, all your strength, and all your mind.’ And, ‘Love your neighbor as yourself.’”

There are five types of adopters to new ideas, programs, processes or technology.  Yesterday we looked at Innovators. Today, we will explore Fast Followers.

Some people just can’t be the ones who come up with new ideas, but are people who are always on the lookout for what the new will be and then they step forward to quickly jump on the bandwagon.  In some organizations Fast Followers can appear as they are the Innovators.  So, there are similarities between Innovators and Fast Followers; optimistic, hopeful, creative, enthusiastic and tenacious.  Fast Followers are important to support and recognize.  They are the first people we need to rally as their excitement can be contagious as they start momentum movements.

Jesus had the best of examples of Fast Followers.  With two words, “Follow Me”, His Disciples stepped forward.  Oh, if we could all be such Fast Followers of Him!  Being willing to jump in head first for Jesus isn’t the norm.  Most of us, myself included, can look for excuses to not fast follow what paths are revealed for us.  We can end up being further down the adoption curve, when all He desires from us is to just follow. Today, we will be called to follow in some form or another. Even if we don’t hear anything new, we know that He is calling us to love Him and others, which as Jesus knew, would not be easy for anyone.  So, as we hear Him, will we be a Fast Follower?

 

Reference:  Luke 10:27 (New Living Translation)