Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2083: Built To Last

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“I will confirm my covenant with you and your descendants after you, from generation to generation. This is the everlasting covenant: I will always be your God and the God of your descendants after you.”

At the end of last week, I had to have a tooth extracted.  It was going to be routine, until it wasn’t.  The surgeon said, “This is harder than it should be” and then proceeded to spend way more time than usual to make the extraction. Once he was successful, he explained that I had something he’d never seen before where the root opened up to the sinus cavity and he thought maybe that was what the problem was.  For me, it reminded me how even though we are easily broken on the surface, at our human core, we are built to last.  If it was easy for the surgeon to remove a tooth, then any little amount of pressure would do the trick. But he needed all the pressure and tools he had to get one lousy tooth to come out.  A reminder, if we build our companies from the core out, then they too will not be taken a part easily.

Our Father in Heaven built all of us with a core of Him that we can depend upon at all times.  His love cannot be removed, it can only be rejected by us.  When we feel like we are being shaken, or coming apart at the seams, let’s remember that at our core is His love and caring for us that has been carried to us through the generations.

Reference: Genesis 17:7 (New Living Translation)