Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2084: Younger and Younger

“Children are a gift from the Lord; they are a reward from him.”

10.3 years old.  That is the average age of kids when they get their first smartphone.  We may not be able to market to them until they turn 13, but we need to consider that Mom and Dad bought them the phone and they will help them fill up their app screens.  When we say, “It seems like they are younger and younger”, we are right.  Also consider that our future employees will have had a screen in front of them for half of their lives before they show up at our office.

Children are part of the gifts that God has given us. And we are told that we are to keep the heart of a child so that we can be open to what God wants to do in our lives.  It is when we allow our hearts and minds to harden, like an adult, that we miss out. So, let’s be like the curious, wide-eyed and open to anything 10.3 year older today.

Reference:  Psalm 127:3 (New Living Translation)