Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2089: Contentment

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“I know how to live on almost nothing or with everything. I have learned the secret of living in every situation, whether it is with a full stomach or empty, with plenty or little.”

We are in an age of little to no contentment.  All marketing messages are about change or improvement.  Nothing says to be still and content.  Our employees are looking for more, more than ever before.  And when they are not content they let others know and then they vote with their feet and just leave.  Like, just leave, even if only on the job for a few months or a year.  If we think for a moment that we can create contentment then we need to think again. The antidotes then have to be certainty and challenge.  When someone thinks they are at risk, then the flee.  If they are not challenged, then they leave.  We may not be able to create contentment, but we can create other factors that will keep them engaged.

Paul taught us the life lesson of contentment. He called it a “secret”.  It’s pretty simple.  If we focus on God, then all else will fall in line and fall away.  That certainly is a secret worth sharing.

Reference:  Philippians 4:12 (New Living Translation)