Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2091: Who Knows Us?

“And the very hairs on your head are all numbered.”

Every predictive analytics company wants to say they know us better than anyone else. Why? Because they want to sell a marketer “us” as potential buyers.  But, these companies don’t really know us.  Who really knows us are the companies that can see what we are interested in, what we do and when we do it.  And yes, it is Google.  When Google combines our search history with Google calendar, they pretty much have us.  In fact, they know it and have added in their Google Goals app into the calendar to help us know ourselves like they know us.  Set a goal to get in shape and Google Goals will tell you, based on history and what they know of us, when is the best time of day for us to exercise.  They want that kind of influence over us, and they can get it as we continue to give them more and more information.  It’s hard to know what this means for the rest of us in business other than we should expect that Google advertising gets better and better and thus gets more and more expensive.

But who really knows us like no other?  Jesus says that the Father knows every hair on our head.  That’s about as good as it can get.  And how do we respond to this level of caring and intimacy?  If it was another person who showed us that much attention, we’d likely fall in love with them.  And so it should be, daily, with Jesus and our Father.  A daily remembering of how much He knows us, loves and cares for us so that we have no choice but to want to love him back.

Reference:  Matthew 10:30 (New Living Translation)