Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2096: Effort and Focus

“No, dear brothers and sisters, I have not achieved it, but I focus on this one thing: Forgetting the past and looking forward to what lies ahead…”

I am fortunate that with the companies that I am involved with that I get to see extraordinary people making tremendous efforts.  But, I have learned much over the years and one of those is that effort isn’t a guarantee.  It really hurts to hear,  but tremendous efforts can still deliver mediocre or modest results.  What’s more important than the effort is that the effort is focused and targeted on what is important and what truly matters.  And this, this is critical that we evaluate it each and every day.

Our faith is not without effort and focus.  We have an active faith and an active Lord. He asks us for our effort to love, praise, worship and adore Him. He asks us to be active in our love and sharing of what He has done in our lives. Each and every day we start with a given amount of energy that get to choose how to expend.  We get to decide where to put our efforts.  As we think about what is in front of us today, let’s be sure that we are putting our efforts in the right place.

Reference: Philippians 3:13 (New Living Translation)