Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2111: What Spurs Us To Move?

“For in him we live and move and exist….”

The CEO of MoveCoach, sent me the statistic that across all of the companies that use the movecoach platform to engage employees to move and be fit, that in the age bracket of 24-29 that in the last few weeks there has been a spike of movement by 24%.  Of course, we know what has caused that spike; this age group is out there hunting for their Pokemons.  It’s truly amazing how fast and engaging Pokemon Go has become and more importantly, it may well be the gateway to the location based services that everyone imagined could have happened when FourSquare and others came onto the scene.  New business models will be built off of the Pokemon Platform and we are now into another new technology frontier.

A fun little game gets us physically moving but what does it take to get us spiritually moving?  Too many times it takes a situation or crisis to get us to return to our knees and searching for what God has to say to us.  Our spiritual journey is one that requires movement as God challenges us to move closer to Him each and every moment and day. Let’s not let it have to be a situation that spurs us to move.

Reference:  Acts 17:28 (New Living Translation)