Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2130: Mascot Camp

“Above all, you must live as citizens of heaven, conducting yourselves in a manner worthy of the Good News about Christ.”

I started to laugh when I read this article about my Alma Mater’s Mascot Camp. I never really thought about it, but to have a mascot like Purdue Pete, or another sports mascots, it takes more than one person to play the part (at Purdue it is seven) and since they all have to be the same, they have to train to find a way of being synchronized in who they are when they don the costume.  This doesn’t come easy and as you can read, takes a lot of time and training to be a great mascot.  Ironically, we are all mascots for our companies but how much rigor and time do we put into making sure that we are saying the same thing, bringing across the same personality and traits, and representing the company in a way that others can recognize and respect?  Maybe we need more Mascot Camp time!

Why is it that Jesus calls us to spend time in God’s Word?  Is it to just reinforce to ourselves our belief…the more I read it the more I believe it?  I don’t think so.  I think it is that with each and every reading or study we are learning more on who we are to be in the likeness of Jesus.  Yes, each and every time we are in the Bible, in prayer, in fellowship and worship at church, if we are open and willing, we can become more and more like Him. In some ways, we are always in need of more time in Heaven’s mascot camp.

Reference: Philippians 1:27 (New Living Translation)