Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2132: Iterating

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“Fools think their own way is right, but the wise listen to others.”

There is a power in iteration.  Many times we think we have finished something, but it’s not until we talk it out with someone else, or let someone else look at what we have created or written, that we find that whatever it is still needs more work.  Even decisions are better when we have gone back and forth, adding to the data and the discussion in order to find the best solution.  Yet, what happens in most cases is that we wait until the very last-minute to submit or finish what has been given to us and then we go with that version because we think we know best, or we’ve run out of time, or worse, we have run out of patience.  By swallowing our pride and adding a little time for iteration, we can take anything we have to do and increase the chances that the final outcome will be better.

I feel like God has the ultimate patience with me when I know that I need lots of iteration.  When I am willing to go back to Him,and others who are in His spirit, to wrestle over a problem, a decision, an issue that keeps rising up, it is in those moments that they and He finds the best in me and I see the best in Him.  So, today, let’s not be fearful, impatient or ashamed to spend some time in iteration with those who can help us be wise and with the One who wants nothing more from us to but to reenter into relationship with Him.

Reference: Proverbs 12:15 (New Living Translation)