Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2143: Wait For it

“Wait patiently for the Lord. Be brave and courageous. Yes, wait patiently for the Lord.”

Every year at this time there is a painting service company that we have used before who sends out their “Fall/Winter Special” discounts.  I come to count on it each year, and in fact so much, that I wouldn’t think about engaging them at any other time of the year as I’d be giving up 20-30% in discount.  Does this hurt them?  Not at all as they have balanced their business so they can do this annually as even at the lower cost they break even and more importantly they use these jobs to keep their painters employed year round.  Pretty smart on their part and I not only get the discount, I also feel like I am doing something good in assisting in keeping full-employment happening.  This should make us ask the question with what do we have that we can offer that feels so good and rewarding by getting a customer to wait for it?

Jesus was all about waiting for it.  At any time He could have pulled the plug on the whole plan and headed back Home and left us all to fend for ourselves.  We know that that was quite capable of happening as the chosen Angel, Lucifer, fell.  But, that wasn’t our Jesus.  He was willing to wait and bring us to Heaven with Him.  And so, we live a life of waiting for it too.  But, what we wait for is more than worth it all.  So, let’s not get ahead of what God has in store for us here in our jobs, careers, relationships, etc.  Instead, let’s be joyful in our waiting.

Reference:  Psalm 27:14 (New Living Translation)