Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2147: A Sense of Honor

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“Love one another deeply. Honor others more than yourselves.”

There is no doubt that it takes a certain amount of courage and confidence to go back into the business jungle each and every day.  But, what it doesn’t require is that we think we are better than others to the point that we cross a line and send any signal that demeans another or makes them feel less about themselves or what they are doing. It’s interesting that in fair advertising standards that we must hold to, that the requirements are much higher than how we are expected to treat each other. If we are to advertise that we are “better” we have to be able to back it up with data and proof that we really are better.  Shouldn’t we hold ourselves to that same standard in all that we do?

Imagine that we really could begin each day knowing that we will truly honor others more than ourselves as Paul instructs us to do. If we could, we’d likely breeze through the days with little irritation, no anger, no envy and no feelings of resentment.  Why?  Because we’d be giving others the benefit of the doubt and likely seeing more of the positives than negatives in them.  And each time that might change we’d force ourselves to lift others above our own feelings.  Maybe it’s worth a try today?

Reference: Romans 12:10 (New Living Translation)