Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2168: What’s a DVD?

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“And you yourself must be an example to them by doing good works of every kind. Let everything you do reflect the integrity and seriousness of your teaching.”

It was ten years ago this week that NetFlix moved their business model from DVDs to Streaming.  Those red DVD envelopes were once so ubiquitous that the US Post Offices had a special mail slot just for NetFlix DVD returns.  The Netflix DVDs put Blockbuster out of business and then Netflix decided that in order to lead the future, they’d have to put themselves out of business and they did. They moved to a streaming model and not without some controversy and choppy waters they shifted and before long we stopped moving DVDs across the country.  As of now, they are 90 million streaming subscribers strong and still growing.  And today, ask a teenager if they have every played a movie or a TV show on DVD?  You might hear back, “What’s a DVD?”

It is tricky to understand what it is that we should move with and what we shouldn’t.  What we can be assured is Jesus’ commandments to us still remain unmovable, and will continue to stand true through the test of time.  How that message is delivered is always changing and how we adapt to being able to reach a new generation is also part of how we will be able to do our best to reflect Jesus to others.

Reference: Titus 2:7 (New Living Translation)