Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2198: Can to Can’t

“Jesus spoke to the people once more and said, “I am the light of the world. If you follow me, you won’t have to walk in darkness, because you will have the light that leads to life.”

“Can to can’t” is colloquial for working from “can see to can’t see”, a term that was used during slavery times for the time to work in the fields.  They started when they could see and stopped when they couldn’t.  That level of physical endurance, day after day, year after year is hard to fathom.  If we today work from “can to can’t” we will likely do so inside and not on our feet for most, if for much time at all. But, we do work long and most work hard.  We’ve all seen how technology has allowed this to happen more than in the past but we also might be suspicious and wary of the technology that is coming that might allow the work to happen continuously, without our human involvement.  Watching and understanding the trending of Artificial Intelligence and Machine Learning is important as we will have “can to can’t” redefined or eliminated for us in the future.

Jesus told us that He is the light of the world and as such, He makes it possible for us to live for Him at all times without a “can’t” time. While machines may replace how we work, it will always be that we as God’s creation will be the ones who will be the vessels for His light to shine to others.  Let’s today focus on allowing His light to shine through us so that all others “can”, not “can’t” see Christ.

Reference:  John 8:12 (New Living Translation)