Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2212: Resolve?

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“Hold firmly to the word of life; then, on the day of Christ’s return, I will be proud that I did not run the race in vain and that my work was not useless.”

It’s the first Monday in April (and no, it’s not April Fools Day) and so begins the second business quarter of the year. Today, somewhere in the business, the tallying up of Q1 is occurring.  How much did we sell?  How much did we spend?  How many new customers did we acquire?  How many did we lose?  How many people did we add?  How many did we lose?  How much profit we did make?  How much did we lose?  And with those numbers will come a story of the first quarter and how it relates to our ability to achieve the rest of the fiscal year goals and expectations. The quarterly dance is as old as companies have been held by public shareholders with analysts who make their living on telling shareholders if the numbers are good, bad or whatever.  And so we can look back, assess at this point in time, and see if we need to resolve to do things differently or not to meet our objectives.

We may have resolved at the beginning of this calendar year to change ourselves in some way.  Lose weight, get stronger, eat or drink less, read more, be more open, take more time to ourselves, etc.  And we may have resolved to draw ourselves closer to God through more consistent time in the Bible, prayer, worship or fellowship with others.  Should we account to how we are doing against our resolutions?  Paul tells us to always be resolved in our commitment and so yes, now, the beginning of a calendar quarter is as good of a time as any to calibrate where we are against where we want to be.  Benjamin Franklin said, “Resolve to perform what you ought; perform without fail what you resolve.”  We will always fail in our resolutions, and God gets that in us, but it doesn’t take away from Him wanting us to have resolve.

Reference: Philippians 2:16 (New Living Translation)