Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2249: Indefinite Lifespan

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“For we are God’s masterpiece. He has created us anew in Christ Jesus, so we can do the good things he planned for us long ago”

Much work is being done on the expansion of one’s life. While no realistic work will lead towards immortality, the term Indefinite Lifespan represents what might be the effect of the extension of one’s lifespan through research and application of technology.  It’s obvious that these efforts are paying off as we are living longer.  Just how far will it go?  Only time will tell. It was not that long ago that a company that survived 50 years was considered special.  Today, we have many examples of companies that are knocking on the door of 100 years old and continuing on.  There is no definite lifespan on corporations and organizations but the same regenerative thinking that we are using for our lifespan can bring the same attitude and spirit of innovation and recreation to our workplaces.

While we know that with our belief and faith that our eternal souls are secure, we still must face the human challenges of aging and considering that we won’t be here, like we are now, forever.  It’s why we must make the most of every day that is given to us.  God wants us to be productive in our lives.  If He didn’t, He wouldn’t have given us the talents that we possess.  So, if we are wondering what it is that we can do today; we can be as productive as we can be and know that in that, we are honoring what has been given to us, in this beautiful indefinite lifespan.

Reference:  Ephesians 2:10 (New Living Translation)