Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2250: E.S.G.

“He always stands by his covenant— the commitment he made to a thousand generations.”

E.S.G. is in the news again.  It’s a term that has been bantered around for awhile but has found itself back in the headlines as investors again try to better assess the total value of a company.  E.S.G. stands for Environmental, Social, and Governance responsibility.  The evaluation is coming from both ends of the spectrum as not only investors are putting on a more discerning eye on this, but also the young workforce of millennials who are looking at these factors as they make their job and company choice decisions. It’s hard to know if anyone will win many new investors, consumers, customers or employees because their E.S.G. scores are high, but it’s a proven given that in today’s world, ignoring these and then having a problem will bring on more bad PR and attention than anyone will ever wish.

Espousing our faith as the driver of our lives takes courage and commitment.  It also invites scrutiny and evaluation from others and you know what, that’s okay.  It wasn’t long ago that we would see W.W.J.D. on bracelets, patches and necklaces.  It was a way to remind ourselves but also to outwardly show Who it is we follow.  Like a corporation that stands up for areas like E.S.G., we must also stand up and then be ready to stand firmly in what we believe.

Reference:  Psalm 105:8 (New Living Translation)