Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2273: Turtle On A Pole?

“…and the Holy Spirit, in bodily form, descended on him like a dove. And a voice from heaven said, “You are my dearly loved Son, and you bring me great joy.”

Have you ever seen a turtle that is sitting on the top of a pole?  Probably not.  But one thing we can know for sure; if we see one, it didn’t get there by itself.  We see the figurative turtles on a pole everyday.  How is that some message or person breaks through and captures everyone’s attention or appreciation?  Well, someone was behind getting that turtle up on that pole. The internet could be considered the pole these days and there are more turtles up there than we can now count. It’s hard to know where ideas, movements, and actions come from that seem to come from nowhere, but it is up to us each of us to be sure we dig deep to understand who lifted up the turtles. Business and communication is moving faster than ever in history, so let’s be sure to slow down long enough to turtle speed to gain our own clear understanding.

Undoubtedly, those who were threatened by the movement that was Jesus had to be human enough to sit around a table and look at each other and ask, “Seriously, how did this guy get here?”  Consider that Jesus could attract 5000 plus to hear him teach. They must have been astounded of His fame and influence and they had to have had people trying to figure out who was behind Him, backing Him and His band of disciples.  I’d have loved to have been in the room when the report came back that there wasn’t any political or religious faction that had created and pushed Him forward.  I suspect that maybe one or more of those who did their research and investigation had their eyes opened that it was only God the Father who was the unconditional backer and supporter of Jesus.  I think this because whenever we dig deep into Jesus we can’t help but be drawn more and more to Him.

Reference: Luke 3:22 (New Living Translation)