Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2275: Longer Strides

“The confident stride of the wicked will be shortened. Their own schemes will be their downfall.”
Yes, I love to run.  I’ve been doing it now for many, many years. I have noticed as I have aged that my stride has shortened. At the same time, everything I read says that I should be lengthening my stride. I believe them, but the tendency is to shorten, shorten and shorten. The same happens in our business and organizational world.  We know we need to lengthen our stride to look for new products, different services, strategic thinking, different people and leaders. But, we don’t always.  We get tentative and we shorten our strides while newer, younger, and more innovative companies lengthen and thus speed up.  Which are we doing today?  Lengthening or shortening?
If we are told in the book of Job that the confident strides of the wicked will be shortened, then it means that as we do our best to be godly that God wants us to lengthen our stride and walk confidently through our lives because it is God that guides and strengthens us.  And that is how we should also approach our work lives.  Without a doubt we will run into obstacles and challenges this week that will test our faith and when we do, let’s keep our strides long and towards Him.
Reference: Job 18:7 (New Living Translation)