Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2295: 50 Years and Still Consistent

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“And you yourself must be an example to them by doing good works of every kind. Let everything you do reflect the integrity and seriousness of your teaching.”

What’s 50 years old and has been dependable and consistent for the entire 50 years it is old?  Has it really been 50 plus years that the ATM showed up?  The first ATM was put into service in London and can be found there now enshrined in gold. I’d like to see it as I have used an ATM since 1979 and never, not once, have I had a mistake occur from an ATM. Why is this important? Because, if we could make our products and services as flawless as the ATM has proven to be, then we could see another 50 years of our businesses thriving.

While we are not flawless, we can still strive to be the best we can.  In the office today,  let’s do our best to hold ourselves up as well as we can in front of and for others.  Let’s be the predictable ATM that when they come to us for advice, counsel, or a listening ear that what they get back from us is as close as we can be to what they would expect from the One we follow.

Reference:  Titus 2:7 (New Living Translation)