Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2296: #FakeNews Spillover

“Make them holy by your truth; teach them your word, which is truth.”

Let’s get ready.  The “#FakeNews” rhetoric in politics is going to have a spillover into business and the rest of our culture.  It is just a matter of time before our companies and organizations are threatened by a #FakeNews story and we will need to combat the story.  I’m not a PR expert, but I was struck by University of Rhode Island’s, Scott Kushner’s breakdown of what is “#FakeNews so that we can first diagnose and identify what we are confronting and then we can begin to work against what we know.  #FakeNews comes in these forms:

  • Disinformation
  • Propaganda
  • Hoaxes
  • Satire/Parody
  • Inaccuracies in Journalism

It’s up to us to figure out which it is. If it is one or none of the above, regardless, we can now deal with what we have to confront.

Today, we will be confronted with trying to decide what is #FakeNews and what is not. When we are confused.  When we are disillusioned.  When we are lost.  It is then that we have to return to what we know is always true. God’s Word grounds us.  God’s Word roots us in truth.  God’s Word clarifies the world around us.  God’s Word gives us the filter to know right from wrong.  So, if we get caught up with anything that is not the truth, then let’s be sure we step back and pull what we see and hear and how it has gotten to us, through the filter of God’s lessons that come from His Word.

Reference:  John 17:17 (New Living Translation)