“If you obey me, there will always be a descendant of David sitting on the throne here in Jerusalem. The king will ride through the palace gates in chariots and on horses, with his parade of attendants and subjects.”

If you were home on Thanksgiving morning, you might have had the TV on in the background and if you did, apparently you (like our family too) were watching the Macy’s Thanksgiving Day Parade. The NBC telecast had a record audience of 28.5 million viewers (that’s up 6% over 2022) making it the #1 viewed broadcast and cable  entertainment program in 2023.  Wow! I have a theory.  We are so tired of bad news, controversy, fighting, arguing, etc. that something non-controversial and wholesome like a parade produced for families and kids, just felt good. What does this tell us? Well, maybe when we approach our customers and consumers we should do so leading with the positive and the uplifting aspects of our products and services. It seems like everyone loves a parade, so what parade are we throwing?

What a parade we are in for when we one day get to see Jesus.  Until then, Jesus told us that He had come to give us an abundant life and one that is filled with joy.  When we embrace all that we are given then we can become those who spread and share not just the good news of Christ, but the great news for what is in store for us.

Reference: Jeremiah 22:4 (New Living Translation)