|
Pinterest and others who are using the interest graph to build businesses are thriving. What they have figured out is that what we really care about, we like to share and publish with others, and what we are marginally interested in is optional as to whether or not we tell or follow others about. We want to go deep on our “super interests” and can take it or leave it on the rest. This is why we will see more and more of these kinds of sights that allow us to publish out and curate the interests that we care most of and receive an intrinsic reward when we do. In our businesses we have to figure out how to do and be the same for our customers and consumers. If we can associate ourselves into their interest graph and help them feel like they are engaging at a deeper level with us, with those things they care about then it works. Lifestyle marketing has been doing this on a one-size fits all for many years, but it has only been in the past few years that we have been able to use the technology tools to turn the equation around and connect with the consumer at a level that is far beyond trying to make someone feel young, alive and refreshed because they drink a Pepsi.
We are not far off from a time that we will be able to allow out faith and beliefs to be “seen” by others just by turning on our smartphones to make us available for others to know who we are. Imagine that like when our phones tell us a hot spot is available we might know that there is another believer in the room with us who would like to meet and share our common interest. We are reaching a time when we are going to need to make new choices on how we “publish his glorious deeds” in how we open, allow, and publish ourselves to others. Let us be prepared for that day by asking for the courage and the readiness for when that moment is presented to us, either in the new days and ways to come, or even today when the opportunity to share our faith arises.
Reference: I Chronicles 16:24 (New Living Testament)
|
