Tag Archives: apple

day 1227: Fingerprints

“And the very hairs on your head are all numbered.”

What an amazing amount of noise that has been created from the new Apple iphone5S and its Touch ID fingerprinting security system.  If you haven’t been following it the controversy ranges from the extraction of a fingerprint from a person and what can Apple and others do with the fingerprint, all the way to the absurd of people worried that while they are sleeping that someone would use their thumb to unlock the phone for snooping or reading their emails.  Even Senator Al Franken (not as a comedian) has joined the fray to check if what Apple is doing is safe for consumers.  It will be fun to watch this play out, but I predict that it dies out as a concern soon.  Biometric data has been here all along and why wouldn’t we use what is already there?  What also will happen is that our phones now even become even more personal to us.  No one could have predicted how dependent we are on that device and all of us who are trying to reach consumers have to be thinking mobile and mobile personalization.  Where will we be as in the relationship with our consumers if we don’t figure out how to be front and center with them, in a personal way, in a mobile way.

God has each of us in His sights at all times and He knows all of us.  What He desires from us is to allow ourselves to know Him just as personally.  We fight back on this every day, not that differently from how people are pushing back on Touch ID technology.  When we don’t open our hearts and minds to seek God, then we basically are rejecting what He has to give us.  He never rejects us and He is always waiting for us to continuously be wanting to make our relationship very personal.  He tells us that He numbers each and every hair on our head.  He knows our very fingerprints.  What are we doing today to either invite this level of intimacy, or rejecting what can be?

Reference:  Matthew 10:30 (New Living Translation)