“They were told that their messages were not for themselves, but for you. And now this Good News has been announced to you by those who preached in the power of the Holy Spirit sent from heaven…”

#AddaWordRuinAMovie may well be the funniest and best Meme I have ever seen on Twitter.  The Meme was created on Friday night and by the time I saw it on Saturday morning, it was blowing up.  Why?  The social media people in our marketing departments try so hard to come up with something that will go viral and catch the jet stream.  Millions of dollars are spent experimenting and trying to come up with something that catches on. And, then along comes something so simple that grabs a ton of attention.  Let’s dissect why #AddaWordRuinAMovie has taken off.  First, without even thinking much about it the Meme title intrigues us and we want to know more.  Once we click on the Meme we realize that it’s a simple and fun game that anyone can play.  We all know movies.  We all can be creative enough to add a word to a movie title, and we can laugh, and sometimes be amazed, at the creativity of someone else.  A simple and compelling game that we can play with others. That’s what we should be thinking about it if we want to create something that gets our customers/consumers engaged with our product/service.

Could it be that we are actually God’s created Memes?  Could it be that we have been created to be accessible to others, intriguing enough for others to watch our lives, and additive individually and collectively for God’s Kingdom?  I think that is right.  If we think of ourselves as God’s Meme in our workplace we will be cognizant and deliberate in the way we work and work with others.  What are we doing today to extend the Meme, which is our life?

Reference: 1 Peter 1:12 (New Living Translation)