day 811: The Influencers – Part 1, The Good Guys

“Dear friend, don’t let this bad example influence you. Follow only what is good. Remember that those who do good prove that they are God’s children, and those who do evil prove that they do not know God.”

Much of the success of products and services getting known in today’s business environment is all about the influencers. We must take the influencers seriously and understand what they are saying, how they are feeling, and what’s next on their mind. If we can be one step in front of them, and sway their influence, then that is our best chance to have them say what we want/need them to say or “Like”. Yes, that “Like” button is important. Back in the day when I was in the videogame business we would bring in the influencers and have them play the game before it was finished and then listen to them to incorporate their feedback into the game. When the game finally came out if they saw their ideas/suggestions, we had a better chance of them being positive influencers. Upstream contact and engagement with the influencers can go a long way.

Like it or not, we are all influencers, to someone. Actually it is impossible to hide from this even if we don’t know who the person is that we are influencing. We have to know this about ourselves if we are to be effective in our ability to bring glory to God in our work. If we recognize and take on the responsibility of being an influencer then we can work to set the right examples and follow through with what God asks us to do. In 3 John we are asked to, “Follow only what is good. Remember that those who do good prove that they are God’s children…”. Yes, you are an influencer. So the question is, what kind of influencer are you?

Reference: 3 John 1:11 (New Living Testament)