Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2344: Behind The Search

“But I, the Lord, search all heartsand examine secret motives. I give all people their due rewards,according to what their actions deserve.”

Facebook and Google are going to spend a great amount time this year defending themselves from what their technology allows to happen.  What and who are behind the searches?  What they have built and how they are structured to allow open search and access to all has had its own unintended consequences.  And now, the providers of the technology, even more so than the users of the technology, come under the greatest scrutiny. It seems like this could never happen to us, but think for a moment that a customer who doesn’t understand their billing, or a contract that misses defining a clause, or an employee who leaves the company and says things about you that are just not true, will feel like there are other forces behind this searching.

And so it with our hearts.  We know that God is always searching our hearts, so why wouldn’t we do so as well?  We should.  If now, before our day starts, we take a few minutes and look over our calendar, with a searching heart, then we can approach each meeting or event knowing what our true motives are and whether or not they are pure and for the good.  It’s not that would have the wrong motives if we enter into a meeting unprepared, it is that we can remove the risk of this being the case, with just a little thought, preparation and prayer.

Reference:  Jeremiah 17:10 (New Living Translation)