Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K279: Collapse

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“Though the rain comes in torrents and the floodwaters rise and the winds beat against that house, it won’t collapse because it is built on bedrock.”

It was a long, long four-days from Thursday to Sunday for anyone involved in the innovation economy or small business world as we awaited what would happen with the deposits of Silicon Valley Bank. What a great reminder for all of us that nothing can be taken for granted tot be assured it is “safe” in today’s world.  Sadly, it is very disconcerting that we can’t trust that even a bank is secure, since as we know, there is no place else to store money.  Let’s hope that this is a “blip” and that we don’t see more issues today or this week.  Any kind of collapse of something we deem safe (a bank, a building, a bridge, a relationship) can rattle us, but let’s not let it do so and instead recognize that those things out of our control, are out of our control.

God wants us to bring our anxieties, fears and worries to Him.  When we are tested, like we might be right now, it is when we get a chance to evaluate how well we are turning these things over to Him or instead trying to control them on our own. We know well enough by now that when we take them on ourselves we will stumble and maybe even ourselves collapse.  Our God does not want us to collapse.  That is why He is with us at every step.

Reference: Matthew 7:25 (New Living Translation)