Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K280: Calmness

“Jesus responded, “Why are you afraid? You have so little faith!” Then he got up and rebuked the wind and waves, and suddenly there was a great calm.”

Exuding calmness and having someone around who can bring calm to a situation might be, as a Mastercard ad would put it….priceless.  I had to play that role a few times over the weekend as we worked through the Silicon Valley Bank collapse that I wrote about yesterday. There are no shortage of reactionary voices during a crisis and there are those who love to capitalize on these times to gain power or receive accolades.  But, having a voice of reason and calmness at the table can make a big difference.  Next time you set the table for a tough situation, consider putting the “calm” one in a prominent seat.

Jesus calmed the seas in the midst of a storm.  I’m not suggesting that God is imparting that power on any of us any time soon, but we can see that calming the situations is a way of our Lord and we can strive to emulate Him.  And, who knows, someone might just ask us, “How is it you can be so calm right now?”

Reference: Matthew 8:26 (New Living Translation)