Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K284: There Goes My Bracket

purposed worKING No Comments

“With their words, the godless destroy their friends, but knowledge will rescue the righteous.”

Last Thursday morning, there was lots of money in the making as millions of people joined in the numerous NCAA Tournament contests.  But alas, another year goes by and the perfect bracket continues to allude us. Busted March Madness brackets can feel like a shortened version of what a year in business can be.  At the beginning of the year, all is possible.  By the end of March, the first quarter, we can start to see slippage and begin to lose hope.  Even then, we need to be sure that if we are on the positive side of the brackets that we not get filled with hubris and chest thumping. The mighty can fall quickly and what looks so sure now, can slip beneath us without warning.

When the brackets bust in our lives and work, we can only hold onto what we know to be the truth.  God’s Word draws us back, like being called back to the original playbook.  What we are given, if we trust and believe, will right and steady us. To think that we are the one to always beat the odds and try to go it alone without relying on our Lord, is to be foolish.  As we start this week, let’s start with being reliant on Him so that whatever hits us, whatever feels like the bracket is lost,  we can handle, we can persevere and move forward.

Reference:  Proverbs 11:9 (New Living Translation)