Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2425: Triple Crown

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“And when the Great Shepherd appears, you will receive a crown of never-ending glory and honor.”

For over three decades it was said that it could never happen again, and then American Pharoah won The Triple Crown of horse racing.  The drought had been broken, but how long would it be before it happened again?  Was he a super horse who was beyond all others?  He was, at least for a couple of years, until Justify also won The Triple Crown this past Saturday.  We are quick to look at record achievements as unattainable and find reasons to limit ourselves to where we are right now.  But, it is that thinking that keeps us from our full potential and capabilities.  If everyone believes it can’t be done, it won’t.  That is until the one person or team who only sees those things that can’t be accomplished as the reason that they will be the ones to prove everyone else wrong.

We are so blessed to have a Lord who wears the triple crown of of being here for us in the past, present and future. He has done all that others said couldn’t be be done and there is still so much left to come.  As Paul liked to compare our lives to a race to be run, God gives us everything we need to stretch to places that we don’t know we can.  Let’s today let Him be the one who defines where we should next run!

Reference: 1 Peter 5:4 (New Living Translation)