Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2430: System Creep

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“Rather, I make myself guilty if I rebuild the old system In already tore down”

It’s that time across the country when every plant is doing all they can to grow, grow, grow!  We can see it here in the Northeast (where are all summer) and with all the plants we want to grow, there are the weeds we don’t want who compete just as vigorously.  And, no matter how we cut them back, they keep on coming. And so are the systems and parts of our businesses that we think we have cut back, taken out, eliminated once and for all…like the perennial weeds of the yard, they always creep back.  What this means is that we have to continuously be on the lookout and ready to get out the shears and the Roundup and go at it again and again.  The good news is that if we are cognizant and learning, we know where they tend to grow from and we don’t have to hunt, we can go right back to where they grew before and weed them out again…for now.

And so it is in our own lives.  We can rid ourselves of the ways we don’t want to be and then we find ourselves right back to where we were, because we fall back and allow the system creep to happen to us. We are a people of pattern and we can learn much about ourselves in God’s Word as He gives us case study after case study of who we are and what we can become.  The only “roundup” in our lives that truly works is the constant application of our faith and the following of the grace and direction of Jesus.

Reference: Galatians 2:18 (New Living Translation)