Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2433: The Rise Of Who Knew?

“The Holy Spirit said to Philip, “Go over and walk along beside the carriage.”

Back in the time when I was in the day-to-day of video games we thought, just maybe something like this would happen, but who really knew: “In a report last month, Goldman Sachs Group Inc. predicted that esports, as the professional competitions are called, will have 276 million viewers worldwide by 2022, on a par with the National Football League. Total revenue could reach $3 billion by then, up from $655 million last year.” Ahem, bigger than the NFL. Got that?  There are going to be many areas in our businesses that we can’t dream of, much less predict, but what is most important is that we stay close to what is new and do our best to be ready to catch and get on top of the wave when it starts to form.

How is it we really know what we should do next?  That next can be a decision, a conversation, an investment, a hiring, a firing, a purchase, a change, etc.  We never really know but that is where if we allow the Holy Spirit to rise up within us enough that we are attuned to what we consider we hear to be the right path to take, He will indeed lead us to where we should be. Who knows?  He always knows!

Reference: Acts 8:29 (New Living Translation)