Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2436: Living It

“The people of Israel served the Lord throughout the lifetime of Joshua and of the elders who outlived him—those who had personally experienced all that the Lord had done for Israel.”

When we have people in our organizations who have been around long enough that they can recant instances where they were part of a decision or an event personally, then we are fortunate.  We are working today in a time of very short expected tenure and have come to accept frequent turnover of employees as just the way it is going to be.  That may (or may not…longer post needed) be the case, but regardless, we would be advantaged if we can hang on to people who were there when history was made.

In the book of Joshua we see that the Israelites followed and stayed loyal to those who had personally experienced all that the Lord had done for the Israel. This is true today as well. When someone is ready and willing to share what they have personally experienced that the Lord has done for them, then others will want to know more. That’s why we need to ready to talk about what we have lived!

Reference: Joshua 24:31 (New Living Translation)