Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K288: It’s The Finishing

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“And I am certain that God, who began the good work within you, will continue his work until it is finally finished on the day when Christ Jesus returns.”

I was in a meeting where someone said, “It’s not the announcement that matters, it’s the ribbon cutting ceremony that matters.”  That got me thinking about all the times I have seen or heard of things being announced and then never hear about whether or not anything got done or completed.  Public Relations have a way of making the crescendo the announcement, the signing, or the ground breaking, but then as time goes by and we’ve moved on to the next thing and the thing after that, the momentum and excitement about the starting is long gone.  And of course things do get finished, but we forget to celebrate and bring home the message that finishing is the measure that matters. What we recognize and celebrate in our workplaces also matters.  Let’s be sure we have our emphasis in the right place when it comes to starting and finishing.

If you are reading this, you already know that our God is a great starter and a great finisher.  We know personally of what He has started in our own lives and we believe and trust that the great finish He has for each of us will be eternal.  In the meantime, as we attempt to bring glory to Him in the work that we do, we can follow His examples and be ones who are known for not just starting, but finishing and finishing well in all that we do.  We are never perfect and He didn’t ask us to be, but that doesn’t mean that we can’t strive to finish in the best way we know how.

Reference: Philippians 1:6 (New Living Translation)